How to get started growing
your business with your new website!
Relationships = Results
Every brand needs people to achieve their goals. The PEOPLE are the center of every business and organization. This is why the CONTACT area is the heart of your Suite. The goal is to grow your contact list as robust as possible, helping you connect with hundreds more.
Our Standard membership is designed to help you grow your contacts list, generate more leads and organize your contacts so that you can be more effective in your business.
Growing your list can only take you so far if you are not able to communicate with them, so our Plus & Pro memberships provide that for you. We know that staying connected to your contacts and building relationships with them is vital to your business, and more contacts mean more relationships you need to nurture. At the Plus and Pro level, your PinkSuite begins working FOR you in the background allowing your Suite to continue connecting and communicating with your contacts on your behalf. This flexibility gives you more time in your day and with your family. Your PinkSuite gives you the freedom to be off the clock, while your automations stay clocked in, growing your business for you.
Your PinkSuite Pro is where your marketing, automations, and business systems start allowing you to take your contact list from the hundreds to the thousands. At the pro level, you aren't just collecting lots of contacts - we show you how to turn your contacts into clients and your leads into leaders for your business!
Using your Website in your day to day business:
No matter what membership you have, EVERYONE gets a branded website for their business. Your "Pink Site" we built for you is a game changer and can be used DAILY in your business to help you get to your goals faster.
Your PinkSuite is your "HOUSE" where your business lives, and operates out of.
Your Pink Site is a website that funnels everyone you connect with into your PinkSuite so your Suite can start nurturing your relationship with them. It is the "DRIVEWAY" to your PinkSuite house.
Lead Generation:
My website is my go to tool for warm chatting. Instead of getting the person's phone number on a piece of paper or having them put it in my phone, I pull up the QR code for my website and have them scan it. Then I can have them click on "Let's Be Friends" and they can fill out a quick form that automatically adds them into my PinkSuite Contacts. This form is great if you are not specifically talking to them about MK as it does not mention MK or my beauty business. I use it a lot when I connect with other moms at the park and we want to get together for a play date with our kids. I may not say anything about my beauty business at this point, but can then turn our personal connection into a business connection when I reach out.
If you are connecting with someone about your beauty business, you can either have them click on the "Free Gift" button to request a free facial kit or pamper pack that you will then turn into a scheduled session with them to walk them through the products in their pack, or you can still use the "Let's Be Friends" button if you just want to get their contact info so you can take it from there.
I never hand out business cards, my number, or my email - I send EVERYONE to my website.
Shopping:
Instead of sending people straight to my MK website, I send them to my Pink Site website instead. They can still access my MK site from there to shop, but it will capture their information and add them as a new contact to my PinkSuite as well. Otherwise if they just go to my MK site and don't shop, or they check out as a guest, I don't collect their info...
Pre-Profiling:
Instead of having my guests fill out paper profile cards at my appointments, I have them fill out the Beauty Profile on my Pink Site. This gives me all the information I need for them and automatically puts them and all of their party guests into my PinkSuite for me. They can access the page by clicking on the "Client Access" button or I can send them the direct link to the page. The Beauty Profile can be sent to them before the appointment or you can have a QR code displayed at your parties they scan to pull up the page and fill it out on their phone at the table {when they would normally fill out a paper profile}.
Booking Calendar
When someone wants to schedule with me, I send them to my website to book with me. I set my availability and the type of sessions I want to offer {virtual, in person, and/or travel to them} and they can book a one on one session with me or a party. My PinkSuite automatically starts pre-profiling and coaching my appointments by sending them my beauty profile for them to fill out as well as automated confirmation and reminders leading up to the appointment for me.
Referral Booking
I get referrals any chance I get. I collect them at ever appointment, every gathering, and every event. I get them any time I can on social and when I am connecting with my clients via my email marketing. The referral system on my Pink Site allows people to nominate the women in their life for my free gift that month. My gift always comes with a session with me either virtually or in person to show them how to use the gift or match them to the right shade for their gift. They get their gift AT their session. The gift is my booking tool. My Nomination page on my website allows people to enter their referrals there and automatically begins the referral booking process FOR me! I have always dragged my feet when it came to reaching out to my referral lists in the past, and now my PinkSuite gets the ball rolling so I don't have to.